The 'Xiumin Effect' has drastically increased the sales of a headband.

On the second episode of MBC pilot program 'Dangerous Beyond the Blankets', Xiumin showed a natural side of him in comfy clothes with no makeup. The idol star completed his homebody fashion with a casual tank top, sweatpants, and a bandana headband.

After the broadcast, the company that produced the headband hit the jackpot thanks to Xiumin.

Orders for the fashion item skyrocketed and the headbands quickly sold out. In response to the high demand, the fashion company is in the process of producing more. 1,500 headbands will become available for purchase on September 27.

Not only the headbands but the cosmetic products Xiumin placed on the sink has also gone viral. The 'Olive Young' products used by idol star has been all sold out.

What an amazing 'Xiumin Effect'!